Gardenieres

An interactive content marketing platform designed for Scotts Miracle-Gro (SMG) and The Home Depot (THD), rooted in video-based branded entertainment, targeting both would be and existing DIY gardeners.

This program was initiated by a consumer-involved selection process, nominating members from existing THD Garden Club e-mail list, that selected a group of “Gardenieres”…regional personalities that inspire and empower consumers throughout the growing season.

Hatch works closely with THD and SMG to produce multiple content silos designed to support various marketing goals and work across multiple communication channels, giving both brands the ability to support local, regional, and national experience-marketing initiatives, along with creation of video geared specifically to that area’s gardening activities.

 

Online at: Gardenieres